About Giinyiz

We're a collective of creative minds pushing boundaries across game development, music production, 3D animation, and more.

Our Origin Story

Giinyiz wasn't born in a boardroom. It was forged in the fires of creative frustration—a rebellion against the sanitized, focus-grouped mediocrity that passes for creativity in too many spaces. But it was also born from a profound belief in the power of imagination to elevate and transform.

The name "Giinyiz" (pronounced like "genius" after a few too many creative cocktails) perfectly captures our essence—brilliant ideas that emerge from beautiful chaos, unconventional thinking that breaks through when you're just loose enough to let go of the rules. It's that perfect moment when inspiration strikes from unexpected angles.

Founded by Andreas Jerome Hester, a veteran 3D artist and animator with over 15 years of experience in commercial, film, television, and games, Giinyiz operates on a revolutionary model. Rather than maintaining a traditional staff, we function as a dynamic collective of elite creative specialists who come together in unique combinations for each project—like a superhero team assembling for each new mission.

Today, our network includes digital alchemists, sonic architects, visual storytellers, and strategic visionaries—all ready to assemble in the perfect configuration for your specific creative challenge. Our mission remains constant: to create work that doesn't just get noticed—it gets remembered and resonates on a deeper level, both challenging and uplifting those who experience it.

Our Philosophy

Grow Curious

Curiosity is our rocket fuel. We ask dangerous questions, explore uncharted territories, and dig into the weird, overlooked corners where breakthrough ideas hide. If it makes us uncomfortable, we know we're onto something transformative—something that can both disrupt and illuminate.

Get Creative

Creativity isn't a department or a job title—it's our oxygen. We believe in radical experimentation, in smashing together disparate ideas, and in building things that shouldn't work but somehow do. Our best ideas often start as wild sparks that ignite both revolution and revelation.

Go Crazy

We embrace controlled chaos with purposeful vision. Our process looks messy from the outside because true innovation isn't a straight line—it's a wild, looping rollercoaster with unexpected drops and turns. The end result? Work that both shocks people's systems and opens their hearts.

At Giinyiz, we don't just believe in "best practices" or "industry standards." Those are just code words for "what everyone else is doing." In fact, we believe in finding the approach that works for each unique challenge, even if—especially if—it's never been done before. But we're not just rebels without a cause; we're visionaries with purpose.

We also reject the false dichotomy between creativity and results. The most effective work is often the most unexpected, the most challenging, the most distinctive. When everyone zigs, we don't just zag—we teleport to a different dimension entirely, bringing back insights and approaches that both disrupt expectations and elevate experiences.

Finally, we believe in the power of interdisciplinary collision. The most interesting things happen when game mechanics influence music production, when animation techniques inform consulting methodologies, when trans-media storytelling principles reshape game design. We're not just multidisciplinary—we're anti-disciplinary, creating work that both breaks boundaries and builds bridges.

Our Values

Fearless Exploration

We venture into uncharted creative territory without a safety net. The most interesting discoveries happen when you're lost, confused, and slightly terrified. We embrace that feeling and push through it, knowing that beyond the fear lies both disruption and revelation.

Radical Authenticity

We don't do fake. Not in our work, not in our relationships, not in our communication. We believe in the power of raw, unfiltered truth—even when it's uncomfortable. Especially when it's uncomfortable. Because authentic expression both challenges and connects at the deepest level.

Collaborative Collision

We believe the best ideas emerge when different perspectives crash into each other at high velocity. We don't just tolerate disagreement—we actively cultivate it, because creative friction generates both heat and light, both disruption and illumination.

Obsessive Craft

We're perfectionists, but not in a boring way. We obsess over details that most people will never consciously notice but will absolutely feel. The difference between good and exceptional lives in those details—the tiny elements that both disrupt expectations and elevate experiences.

The Creative Collective

We're not a traditional agency with fixed staff. We're a dynamic network of elite specialists who assemble in unique combinations for each creative mission—bringing exactly the right talents to each unique challenge.

Andreas Jerome Hester

Founder & Creative Director

With over 15 years of experience across commercial, film, television, and games, Andreas brings a wealth of creative expertise and industry knowledge to every project. A graduate of the prestigious Gnomon School of Visual Effects, his work as a Senior 3D Artist/Animator has shaped visual experiences for audiences worldwide.

Andreas founded Giinyiz with a revolutionary vision: to create a dynamic collective of elite creative specialists who could assemble in unique combinations for each project—bringing together the perfect team for each unique creative challenge.

How Our Collective Works

At Giinyiz, we've reimagined the traditional studio model. Rather than maintaining a large permanent staff with fixed departments, we've built an extensive network of world-class creative professionals who come together in custom-configured teams for each project.

This revolutionary approach allows us to:

  • Assemble the perfect team for each specific creative challenge

  • Bring in specialized expertise exactly when and where it's needed

  • Eliminate departmental silos that stifle innovation and cross-pollination

  • Scale rapidly to meet the demands of any project, large or small

  • Stay nimble and adaptive as project needs evolve

Our Core Team Handles:

  • Creative direction and vision

  • Project management and client communication

  • Quality control and brand consistency

  • Collaborator selection and team assembly

For each new mission, we carefully select the perfect combination of specialists from our network—assembling a custom team with exactly the right skills, experience, and creative chemistry to bring your vision to life.

This model ensures that you're never paying for unnecessary overhead or irrelevant expertise. Instead, you get a lean, focused team of elite specialists who are perfectly aligned with your specific creative needs.